Archive for the ‘marketing’ Category

Nearly Back

Thursday, December 8th, 2005

It’s been a long haul this semester and I am nearly done for this year but not quite yet.

I attended a very well organized, useful, and fun workshop titled Rethinking Library Collaboration and Partnerships in San Francisco held by InfoPeople. The workshop instructor, Joan Frye Williams, knows her stuff. The class reminded us of the strengths that the library has and really emphasized leading with our strengths when we are ready to approach folks with partnership ideas. Libraries tend to come across as beggars and not really partners. By sharing what we do have to offer puts us in a better position to negotiate collaborative partnerships. The rest of the class and the framework built on those concepts and really created an easy framework (built around a courtship metaphor) for how to find likely partners, get to know them, and start a partnership. What I really liked was that all of the exercises were not just exercises but actual processes that were part of the larger goal. This is where the modern librarian needs to be headed and I suggested that we get her to speak to a group of students and she was all over it. In all honesty, this is how all classes should be taught.

Silicon Valley Reads & Medicare Programs

Friday, November 25th, 2005

I put out our Silicon Valley Reads 2006 books and I was happy to see a few people borrow a couple of the books right away. This coming February, SVR has chosen two books, The Souvenir by Louise Steinman and When the Emperor was Divine by Julie Otsuka. The two books both deal with the World War II from different viewpoints. Otsuka’s novel tells the story of a Japanese American family imprisoned in an internment camp. Steinman’s book examines her father’s experiences as a soldier during WWII. Both of these topics are pretty open for programs. The library I work for will host an author visit by Julie Otsuka. I’m working on some other programming ideas including some photo/slide shows of Manzanar, Tule Lake and other internment camps. It’s getting hard to find people to talk about their experiences but I’m hopeful that some folks will volunteer their stories. There is ample room to expand it beyond the Japanese experience and look at the how so many American Citizens were treated because of their ethnicity including how the Italians had their cameras and radios confiscated.

A big thanks to Emily for hooking us up with a speaker about Medicare Prescription Drug Coverage for seniors. The library will be hosting the program for sure on December 15th at 2pm. This will be my first publicity challenge as a librarian, hopefully we can draw a good number of folks and we can help clarify the complex issues.

Bestseller Lists as Marketing Tools… Little more

Saturday, October 29th, 2005

Came across an interesting article in the Independent Publisher
Things Are Not What They Seem
by Nina L. Diamond

Not a whole lot of new stuff except it really hammers home how bogus a bestseller claim can be. How the numbers really only reflect books ordered by booksellers and ignores the returns of unsold stock by bookstores. Where can librarians find the New York Times Most Returned List to help us weed?

TV, Books, and of course the Library

Friday, October 28th, 2005

I’ve noticed for the past year that the books appearing on the Daily Show increased the number of requests on those books, hence my Daily Show Book Club. I’ve also noticed books appearing on shows like Desperate Housewives and thought that this marketing tie in has to be a boon to publishers as well. The Book Standard is running an article that illuminates the link between even a fleeting glance at a book on a television and increased sales. The labyrinthine Lost featured a book called The Third Policeman by Flann O’Brien and as a result the relatively obscure book that sold about 15,000 copies between its 1999 reprint and 2005, has sold (shipped) 15,000 copies since the episode of Lost aired in September. As of today, the lone copy at the Campbell Library has 4 requests. Ahh, the power of the Telly.

The article notes that this kind of success doesn’t necessarily translate for all books. Stiff by Mary Roach, a book that I have read and really enjoyed, was featured on the last episode of Six Feet Under, barely registered on the indices of book popularity.

TV/Book tie-ins IN the library are a must.
Also, when I get to the library, remind me to do a “morbid” book and video list.

Currently watching: Tivo/Alias